Jolie Novak is a Photo Director based in New York City.
Jolie is a strategic leader with more than 20 years’ experience working in the field of Photography & Art Direction. She is currently the Photo Director of DailyMail.com where she oversees an incredibly talented team of 25 Photo Editors and Photographers and is also a Senior Photo Consultant for the Emmy Award winning daytime DailyMailTV show. She previously worked for Fodor’s Travel Publications / Random House and AOL Huffington Post.
Key Qualifications
Director of Photography with unique leadership expertise in Publishing for Emmy-nominated global media companies across Web, Social, Mobile and Print platforms in a multitude of categories including Breaking News, Entertainment, Lifestyle, Sports and Culture.
Expert at time-management and budget-allocation, creative direction, assignment and production logistics of multiple concurrent and nationwide video/photo shoots, art buying, video/photo asset management & publishing, contract negotiation, image copyright and clearance. Motivate, administrate, supervise, hire and train a large department of staff and freelancers and seamlessly collaborate with cross-functional teams, including editorial, social, marketing, PR, design and UI teams.
DailyMail.com News Bureau / DailyMailTV - New York, NY
Photo Director, September 2011 – Present
Oversee all visuals for Breaking News, Entertainment, Health, Sports, Science & Technology, Politics and Women’s Lifestyles published to DailyMail.com for the U.S. News Bureau.
· Manage a team of 25+ photo editors and freelancers to produce engaging homepage visuals and content packages in a fast-moving newsroom under intense pressure.
· Organize photo research and negotiate rates for licensed/assignment photography across all platforms including publicity, promotional and social media needs.
· Assign, produce and direct original photo shoots across the U.S. and abroad.
· Coordinate all aspects of visuals with Marketing and Publicity to ensure all needs for exclusive, original content are met and oversee the asset distribution to press and both internal and external partners.
· Assisted in development of a new digital asset management system to streamline processes and develop efficient workflow in creating visuals, processing of files, metadata and archiving of all material.
· Collaborate on new product launches with UI, Design, Marketing, PR, Development, and Editorial.
· Coordinate photography needs for DailyMail.com and DailyMailTV events.
· Established and scaled photography & video licensing operations to meet growing demand.
Commission and lead a team of photographers to contribute to exclusive still and video coverage for DailyMailTV. In its debut year DailyMailTV was nominated for Best Entertainment News Show at the 2018 Daytime Emmy Awards and won Best Entertainment News Show at the 2019 Daytime Emmy Awards for breaking stories.
Guest Speaker - New York University
March 2010 – Present
Presentation on photography in the digital realm for NYU’s Content Strategies course each semester.
AOL Huffington Post - New York, NY
Managing Photo Editor/Producer, July 2008 – June 2011
Oversee all visual content published to AOL’s fashion, lifestyle, shelter, food, news and entertainment websites and hold ultimate responsibility for the visual integrity and brand recognition. Manage budgets for licensed/assignment photography. Chief accomplishments include:
• Art directed, assigned, produced and edited multiple weekly photo shoots across all news/lifestyle sites.
• In collaboration with design, UI, production and editorial departments, created photo/video standards and templates to streamline processes across all services, improving efficiency and reducing workload.
• Hired, trained and managed a team of photo editors and interns both on site and abroad.
• Streamlined photo asset management systems, workflow, budgets, style guide, legal, photo optimization, contracts, and photo-assignment procedures.
• Developed network of hair and makeup, casting and production connections as well as cultivated new relationships with diverse international photography agencies and photographers spanning all niche areas, enabling AOL to represent diversity and localized content.
• Introduced new system integrating video with editorial increasing video views from 40K 450K over a period of one month on one site alone.
• Contributed to growing AOL content-related audience by 4% month over month.
Producer AOL Web Properties - Columbus, OH, and New York, NY
Senior Picture Editor, April 2003 – July 2008
Managed all aspects of visual research, editing and production for online content and programs operated by AOL including AOL Living, AIM, Netscape, and Compuserve, including the use of digital and electronic editing tools and software. Worked with clients, editors, producers and designers to determine photographic needs based on a dynamic publishing schedule. Engaged in and supervised the preparation of photographs, including cropping, toning and digitizing for integration into internal products and websites. Negotiated the acquisition and contracts of images from vendors such as wire services, stock agencies and freelance photographers.
Fodor’s Travel Publications/Fodors.com, Random House - New York, NY Senior Picture Editor, November 1994 – April 2003
Assigned and edited photography in the U.S. and internationally, organized photo research, and presented to Editorial for print and online travel guides. Established a budget-review process for the art department, implemented an art-tracking and payment database, managed staff and freelancers, negotiated photo contracts and writing contracts for cover and interior photo use. Created archives for Fodor’s illustrations and transparencies.
Education
University of Iowa, Iowa City, Iowa; BA in Liberal Arts
Université de Savoie, Chambéry, France; Studies in Modern French Humanities
International Center of Photography, New York
Skills
Languages: Bilingual French/English
Technical: PC and Mac proficient, MS Office, Adobe Creative Suite, Photo Mechanic, FotoStation, CHP Digital Asset Management system
Photography: Experience with digital and traditional film; studio and documentary photography experience; highly proficient in photo manipulation; expert in digital darkrooms; DSLR equipment
PROFESSIONAL AFFILIATIONS: NAPP * ASMP * ASPP * ASMP